Privacy Policy
Last update: 19.04.2026
We (also known as "We", "Us", or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy explains how we collect and store the information you provide through the website Bright Equiford (the "Website").
We uphold these principles:
To be transparent about how we process and collect your personal information:
We want you to have the information you need to make informed decisions about how we use and process your personal data. That's why we created this website. We use various methods to keep you informed about our data practices.
If you need specific details, we'll provide them at the right time.
We're happy to answer any questions and clarify how we handle your data within legal requirements. You can reach us by email at: info@bright-equiford.com
Your personal data will only be used for the purposes outlined in this Policy.
We process your Personal Data for several purposes, including offering the website and connecting you with third-party trading platforms (the 'Services'), enhancing the site, protecting our rights and interests, maintaining and providing the Services, meeting regulatory or legal obligations, and conducting administrative and business activities to support the delivery and use of the Services.
We also process your Personal Data to better understand your preferences and needs.
To use important tools that protect your rights regarding your Personal Data:
To help you exercise your rights, we have substantial resources available. Contact us anytime to request information about your personal data. We can modify or delete it, stop using it for specific purposes or general purposes, transfer it to you or a third party, and accommodate your requests.
Protect Your Personal Information:
While we cannot guarantee complete security of your personal data, we are committed to using industry-standard methods and techniques to protect it.
Our Privacy and Security Policy provides full details.
1. The Scope?
This policy describes the types of personal data we collect from individuals and how we process, share, and protect it.
This policy applies to information related to an identified or identifiable person. An identifiable person is someone who can be directly identified or identified through a combination of information we hold or can access.
We define "processing" as any activity involving the use or collection of personal data, including management, organization, and storage.
Our services are intended for general audiences and are not designed for anyone under 18 years old. We do not knowingly collect information from minors or allow them to use our services. If we become aware of any data belonging to children, we will delete it promptly.
2. What Personal Data Do We Collect About You?
When you access our services, channels, or website, we collect your personal data. We may ask you to provide certain information directly, or we may gather it by analyzing how you use our services and channels, as well as from information shared by our third-party partners.
There is no requirement to share personal information with the company, nor are there any consequences for not doing so.
You're not required to provide us with any personal data. However, in certain situations, if you choose not to share personal data with us, it may prevent us from delivering our services or limit your access to the website.
4. What Personal Data Do We Collect? When you visit our website, we gather the following information about you:
This includes information about your online activity log, traffic data (including your IP address, access date, access time, and browser type), the language you used, software crash logs, device information, and similar details. This information is not considered private and cannot be used to identify you.
Personal Data We Receive from You: any personal information you voluntarily provide when you connect with a third-party online trading platform through us.
Personal Information You Provide to Third-Party Platforms: to facilitate trading, this may include your full name, address, phone number, and email address.
5. Legal Basis and Reasons for Processing Personal Data
Your Personal Data is processed by the company for the purposes described in this section, and in accordance with the applicable legal basis.
The company cannot use your Personal Data without a valid legal basis. The legal grounds that allow the company to process your Personal Data are:
- You've consented to the processing of your personal data for one or more purposes. This applies when you submit personal information through the Website so we can share it with a third-party trading platform.
- The Company or a third party may need to process your information to meet legitimate business interests, such as improving our Services or defending legal claims.
- Processing must comply with legal requirements.
Contact us by email for more information about how we process your data to protect our legitimate interests.
Below is a list of the reasons and legal grounds we may use your personal information.
Scope
Legal Basis
To share your personal information with third parties when you request access to digital trading
If you ask for it, we may collect Personal Data from you to share with third-party companies.
You've given your consent for us to process your personal data for one or more of the stated reasons.
2. To answer your requests, questions or concerns
We need your Personal Data to help address any questions you may have about our Services.
The Company or a third party has a legitimate interest that requires processing of this information.
We process your Personal Data to comply with applicable legal and regulatory requirements, including those imposed by administrative, judicial, or court authorities.
To meet legal requirements, we need to process this information.
4. To enhance Our Services, we may use your Personal
Data, including crash reports and malfunction information related to the Services.
The Company or a third party may need to process your information based on legitimate interests.
5. To prevent fraud and misuse of our services
The Company or a third party may need to process personal information based on legitimate interests.
6. To perform and manage actions aligned with our service requirements
This includes back-office functions, business development, strategic planning, oversight, and related activities.
The Company or a third party may need to process legitimate interests for operational or contractual purposes.
7. To conduct analysis, such as statistical analysis
To make informed decisions on various matters, we use different analytical techniques, including statistical methods.
The Company or a third party may need to process legitimate interests.
To protect our assets, rights, and interests—as well as those of third parties—we've developed procedures to establish and defend legal claims.
We may process your Personal Data to safeguard our rights, interests, and assets, or those of third parties, in accordance with applicable laws, regulations, agreements, and our terms and policies.
We need to process personal data to serve the legitimate interests of the Company or a third party.
6. Sharing Your Personal Data with Third Parties
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, as well as for user experience analysis and IP address information.
You can request that we share your Personal Data with third-party trading platforms. When you do, we will provide your Personal Data to those platforms, and their use of it is governed by their own privacy policies. Your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with affiliated entities or business partners to help us enhance and improve our products and services.
If required to protect the rights of third parties or assets, the Company may disclose Personal Data to regulatory, local, or other official authorities.
We may share your Personal Data with potential investors, buyers, or lenders in connection with a merger, consolidation, bankruptcy, restructuring, asset transfer, or sale of the Company or any group company, as well as with other entities within our corporate group.
7. Third-Party Cookies and Services
Third-party services, such as advertising and analytics providers, may be used on our website. These companies may also use cookies or similar tracking technologies.
Cookies are small text files placed on your device when you visit our website. We use cookies to understand your preferences and browsing behaviour, enhance your experience, remember your settings, and personalize the products and services we offer. Cookies also help us gather statistics and analytics data.
Some cookies are session cookies—temporary files that delete when you close your browser. Others are persistent cookies that remain on your device after you close your browser. Persistent cookies help us recognize you as a returning visitor and make it easier for you to access the website again.
Types of Cookies:
They may be used by us based on their intended purpose:
The type of cookie
Cookies are essential to our service
Scope
These cookies are essential for accessing the features you've requested and navigating our website. They enable us to deliver the information, products, and services you've asked for.
Cookies are also required for your device to download and stream data, allowing you to move through the website, use its features, and return to pages you've previously visited.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to confirm you're logged in to the site. These are erased when you close your web browser (session Cookies).
The type of cookie
Functionality Cookies
Scope
Cookies help us recognize you when you visit and remember your preferences.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to confirm you're logged in to the site. These are erased when you close your web browser (session cookies).
The type of cookie
Cookies for performance
Scope
We use cookies to collect performance data and analytics about our website, which helps us improve your experience.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable person. Some cookies are removed when you close your browser, while others remain active indefinitely.
Cookies are blocked or removed
To block or remove cookies, adjust your browser's settings. Below are links to help you with the most popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, be aware that certain features or the entire website may not function as expected if this occurs.
ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of your personal data
The Company will retain your Personal Data as long as necessary to fulfill the purposes described in this Policy, or for longer periods as permitted by applicable law, regulations, and orders.
We'll share your information with third-party trading platforms for 12 months. If you consent, we'll continue sharing your data for an additional 12 months.
We regularly review retained Personal Data to confirm it's no longer required.
9. Transfers of Personal Information to Third-Party Countries or International Organizations
Your personal information may be transferred to other countries—meaning your data could be shared with a third country (any country other than where you currently reside) or with international organizations. Our company takes all necessary steps to protect your personal data and ensure you can exercise your rights and access effective legal remedies.
These protections are available to all residents of the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined provides adequate protection for Personal Data, in accordance with Article 45(3) of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
- The transfer is made pursuant to a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer complies with the Standard Contractual Clauses approved by the EU Commission under Article 46(2)(c) of the GDPR. You can review these clauses at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide details about the security measures it uses to protect your Personal Data when transferred to third-party countries or international organizations. Please email info@wealthwaydigital.uk for more information.
10. Security of Your Personal Data
We have implemented appropriate organizational and technical safeguards to protect your Personal Data, including measures to prevent accidental or unlawful destruction, loss, or alteration.
While we take security seriously, we cannot guarantee that Personal Data will remain completely secure. We are not responsible for indirect, incidental, or consequential damages resulting from the use or disclosure of Personal Data. This includes, but is not limited to, data disclosed due to transmission errors, unauthorized third-party access, or other causes beyond our control.
If we are required by law or other circumstances beyond our control to disclose your Personal Data to third parties such as public authorities, we cannot control how those third parties secure your information.
Personal Data cannot be transmitted over the internet with complete safety. The Company cannot ensure the security of Personal Data you send to us through the internet.
11. Hyperlinks to Third-Party Websites
Our website contains links to third-party sites and applications that operate independently of the Company. We do not oversee or control these external platforms and are not responsible for how they collect or process your Personal Data. This Privacy Policy does not apply to their operations.
Before accessing or using any third-party website or app, we recommend reviewing their privacy policies. Please exercise caution when sharing your Personal Data with these external services.
12. Policy Changes
When you visit any third-party websites or apps, we recommend reviewing their privacy policies before accessing or using them. We also suggest being cautious about the Personal Data you share with them.
Your Rights Regarding Your Personal Information
You have the right to request that we verify the accuracy of Personal Data we collect about you, correct any inaccuracies, and delete Personal Data we no longer need. You may also limit how we process your personal information.
If you are a resident of the EEA, please refer to this page:
These rights apply to the Personal Data you provide to us. You can exercise these rights by sending an email to the address below.
Access Rights
We can verify the accuracy of Personal Data we process about you. If accurate, you can access your Personal Data.
We will provide an electronic copy of your Personal Data at no charge. We may charge a reasonable fee for additional copies. Data will be provided electronically upon request.
Your right to access Personal Data cannot interfere with the rights and freedoms of others. If granting access would harm another person's rights or freedoms, we may refuse your request or limit what we can provide.
Right to Rectification
We can correct inaccurate Personal Data. You can request that any incomplete or inaccurate Personal Data about you be corrected, based on the reason for processing.
Right to Erasure
We must delete your Personal Data if: (a) it is no longer needed for the purpose it was collected; (b) you withdraw consent and there is no other legal basis to process it; (c) you object to processing based on our legitimate interests or those of a third party; (d) the Personal Data was processed unlawfully; or (e) deletion is required by law.
This right does not apply if processing is necessary to: (a) comply with a legal obligation under European Union or Member State law; or (b) establish, exercise, or defend legal claims.
Restriction of Processing
If you believe your Personal Data is inaccurate, you can ask us to limit its processing.
If we restrict processing, we will only keep your Personal Data if you consent, or if it is necessary to establish, exercise, or defend legal claims, protect another person's rights, or for a reason of significant public interest in the European Union or a Member State.
Right to Data Portability
If processing is automated and based on your consent or a contract, you have the right to receive and review the Personal Data you provided to us.
You can request that we transfer your Personal Data directly to another controller, if technically feasible. Exercising your right to data portability does not affect your right to erasure. This right does not harm the rights or freedoms of anyone else.
Right to Object
You can object at any time to processing of your Personal Data based on our legitimate interests or those of a third party. This includes objections to profiling based on legitimate interests. If we have compelling grounds for processing, we may continue unless you demonstrate that your rights, freedoms, or interests outweigh ours, or the processing interferes with establishing, exercising, or defending legal claims.
Regarding direct marketing: You can object to processing of your Personal Data at any time.
Right to Withdraw Consent
You can withdraw your consent for us to process your Personal Data at any time. This does not affect the lawfulness of processing based on your consent before withdrawal.
You can lodge a complaint with the supervisory authority in your jurisdiction.
You can appeal to a supervisory authority established by a Member State to protect individual rights regarding Personal Data processing within the European Union.
European Union and Member State laws may limit your rights regarding Personal Data, as described in this section.
We will provide the information you request under these rights within one month of receiving your request. We may extend this to two months if needed, depending on the complexity and volume of requests. We will notify you of any extension and the reasons within one month of your request.
Unless contrary to this section, information you request will be provided at no cost. If your request is unfounded, excessive, or repetitive, we may charge a reasonable fee to cover administrative costs. We may also decline to respond.
If we have doubts about your identity, we may ask for additional information to verify it.